Althuis Hofland Fine Arts, Amsterdam
Dina from Egypt is a lip-synching franchise founded in 2014. Its model strives to achieve maximum celebrity with minimum effort. Dina from Egypt writes the lyrics; records, arranges and produces songs and charts the choreographies creating dynamic lip-synch performances to pre-recorded tracks.
The Dina from Egypt franchise sells licenses that entitle the franchisee to perform Dina from Egypt hit songs. The franchisee receives the sound file, the lyrics for lip-synching and the instructions for the choreography. This license entitles the franchisee to perform Dina from Egypt works under the Dina from Egypt name. The franchisee may use any performers, any venue and may keep all profits arising from such performances. The franchisee may not modify or alter the Dina from Egypt product in any way. The cost of mounting performances rests solely with the franchisee.