ART-O-RAMA, created in 2007, is the first international art fair in the South of

France and has been developing a new format that makes its uniqueness; each

booth is considered as an exhibition space which architectural specificities lie on the gallery’s curatorial proposition for our fair. We allow gallery owners to present themselves under a unique and original light; signing their artistic line in a space they have designed according to the project they have built with their artists.

The opening weekend, in the presence of the gallery owners, is extended by an exhibition period that allows a wider audience of art lovers to be welcomed.

ART-O-RAMA is produced by Fræme, a non-profit resident at La Friche la Belle de Mai.

Artistic Committee

The galleries’ selection is made by the fair’s artistic committee that gathers:

Emma Astner, gallery owner, Koppe Astner Gallery, Glasgow
Nerina Ciaccia, partner & gallery director, Antoine Levi gallery, Paris
Axel Dibie, gallery owner, Crèvecoeur, Paris / Marseille
Benoit Doche de Laquintane, collector, Bordeaux
Luigi Fassi, director of MAN, Nuoro
Sébastien Peyret, collector, Marseille
Isabella Ritter, gallery owner, LambdaLambdaLambda gallery, Prishtina

Roger Pailhas’ Prize

Paying tribute to the Marseille-based gallerist, known for his daring and innovative booths within the most prestigious art fairs, ART-O-RAMA organizes since 2015 the Roger Pailhas Prize. Awarded by the guest art collectors, this prize will reward the best curatorial project with the reimbursement of the fair’s participation fees.

Roger Pailhas

Roger Pailhas inaugurated his first gallery in Marseille (Cours Julien neighbourhood) in 1986  with a group show that gathered Daniel Buren, Gilbert Della-Nocce, Toni Grand, Jannis Kounellis, Sol Le Witt, Mario Merz, and Bruce Nauman.
In 1990, he opened a second space in Paris with a solo show by John Knight. In 1996 the Marseille-based gallery moved to the Vieux-Port (old harbour central neighbourhood) into a 1,000sqm space. He closed the Parisian gallery in 1998 and decided to focus on Marseille instead.
In 1996 he created Art Dealers, an original contemporary art fair where he gathered, within the gallery’s space, 8 new international galleries each year.
Meanwhile, he participated in some of the most prestigious international art fairs such as Art Basel, Fiac, and the Armory Show, where he offered, with the complicity of his artists, among the most ambitious and adventurous booths. Samuel Keller himself said that Roger Pailhas’ booths inspired the Statement section of Art Basel. The gallery and Art Dealers ceased to exist when Roger Pailhas passed away in 2005.

2018 Prize winner

Paris-based gallery Sans titre (2016) and their presentation of Agata Ingarden and Rahel Pötsch


President of Fræme: Éric Semerdjian

Fræme CEO: Véronique Collard Bovy

ART-O-RAMA Director: Jérôme Pantalacci

Administrative and Financial Manager: Audrey Pelliccia

Technical Manager: Benjamin Marianne

Coordination: Marie-Mathilde Hubert

Head of Communication & Publication: Maud Chavaillon

Head of Publics: Magali Delrieu

Administrative and Financial Assistant :
Marie Lamort-Perrin


Graphic design: Huz&Bosshard

Web designer: Marceau Azzopardi


Roger Pailhas